Culturally Embedded Mechanism, Guanxi Marketing（1）
The 9th International Conference on Management and Service Science (MASS 2015)——The present paper attempts to explore the underlying mechanism of guanxi which is culturally embedded onto added value of service quality by examining the construct equivalence of the two concepts between Western relationship marketing and Chinese guanxi.
关键词： Guanxi marketing;personal connection;Chinese business The 9th International Conference on Management and Service Science
主讲人：Prof. Meiling Wong 机构：Chinyi University of Technology, Taiwan, China
时长：0:12:36 年代：2015年
热点排行
- 1 揭开土豆减肥的秘密
- 2 英语学习策略（1）
- 3 古兽重现
- 4 《图书馆与信息服务营销》先导片
- 5 Excel实战技巧精粹
- 6 恐龙绝灭与生态危机（1）
- 7 在路上
- 8 生物医学图像处理——绪言（1）
京公网安备11010802020237号 |