Culturally Embedded Mechanism, Guanxi Marketing（1）
The 9th International Conference on Management and Service Science (MASS 2015)——The present paper attempts to explore the underlying mechanism of guanxi which is culturally embedded onto added value of service quality by examining the construct equivalence of the two concepts between Western relationship marketing and Chinese guanxi.
关键词： Guanxi marketing;personal connection;Chinese business The 9th International Conference on Management and Service Science
主讲人：Prof. Meiling Wong 机构：Chinyi University of Technology, Taiwan, China
时长：0:12:36 年代：2015年
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