The Effect of Consumption in Green Product Constraints on the Consumer Behavior

The 9th International Conference on Management and Service Science (MASS 2015)——Global consumer awareness tends to protect the environment, green consumption is gradually rising. Consumers expect that green products and services are not only fully functional, but also can reduce damage to the environment.

关键词: green consumption;focus group interview;purchase intention

主讲人:Master Wen-Heng Zhang 机构:Nanfang College of Sun Yat-Sen University

时长:0:09:35 年代:2015年